Personalization & Automation
Target Groups
Following Target Groups with profiling rules are defined in the system.
Interessed-based Target Groups
- Luxury-Cars-Fan
- Visit at least 5 pages in luxury car area
- Economy-Cars-Fan
- Visit at least 5 pages in economy car area
- Sports-Cars-Fan
- Visit at least 5 pages in sports car area
Sales based Target Groups
- New Customer
- Place one order
- Regular Customer
- Place more that one and less than 5 orders
- VIP Customer
- Place more than 5 orders
Segment Calculation
For loggin-in customers following segments will be calculated (if profiling is allowed for customer).
Based on customer data
- Gender: female, male, not-set
- State: based on ZIP defined in customer data
Based on customer behavior
- Interests: based on manufacturer, body-style and car-class of ordered products
- VisitingCount: based on visits of user
Marketing Automation
Following marketing automation is configured.
Sample marketing automation rule for sending mail 1 day after order is placed.
Personalization
Following personalization is configured.
Manual Personalization
- Portal page hero slider personalized for target groups
- Luxury-Cars-Fan
- Economy-Cars-Fan
- Sports-Cars-Fan
Automatic Personalization
- Visit pages to collect segements to your visitor info
- Manually tagged
- Automatically tagged
- category pages like city cars, economy cars, family cars, executive cars, etc.
- all product detail pages
- Portal page product teaser row automatically personalized based on tracked interests
- manufacturer
- car class